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Clayrton's academy

The must-attend packaging competition for future florists.

Clayrton's academy

The must-attend packaging competition for future florists.

Practical information

Frequency

Every year

Conditions

To be in the process of learning or completing an internship and preparing for a CAP, BP, or equivalent diploma depending on the country.

ACCEPTED COUNTRIES

France, Belgium, Luxembourg and Switzerland.

REGISTRATION FEES

Free

Contact

Eloïse Itan
Email : academy@clayrtons.com
Phone. : 06 10 50 06 86

Packaging Competition for Apprentice Florists

Created in 2012, the packaging competition of Clayrton’s Academy brings together creative apprentice florists !

THE CLAYRTON'S ACADEMY PROCESS .

Registration and selection of trends

The company first collects registrations from candidates (schools, independent candidates…).

Clayrton’s then sends a participation letter that includes the 3 pre-selection themes, along with the corresponding packaging.

In a second step, Clayrton’s takes care of sending the chosen packaging based on the selected trends (one trend per participant). *Packaging provided free of charge.

Preselections

Creation of floral arrangements:

Once they have received their packaging, students must create a floral arrangement and package it with Clayrton’s packaging.

Submission of arrangements and voting:

The creations must be photographed on a white background and submitted by completing the application form. Then, the photos are uploaded to our website.

A vote is then conducted, with 50% of the score given by a professional jury and 50% by the public on social media.

The final

he 12 selected finalists then compete in the grand finale, which takes place over half a day**. They must complete a 2.5-hour challenge, with themes revealed on the day of the event.

The awards ceremony takes place after the final vote from the jury.

**Clayrton’s covers the travel expenses for the finalists, up to €200.

Discover the grand winners of the 2022 edition of the Clayrton’s Academy Contest !

A PRESTIGIOUS JURY

The jury is composed of professionals in packaging, floral art, and creative fields.

Over the years, Clayrton’s has had the pleasure of collaborating with:

  • Martine Soulier (packaging trainer and floral art professor)
  • Daniel Liévin (MOF florist)
  • Alexia Jablin (Florist, former winner)
  • Cathy Conreur (floral art trainer)
  • Cédric Exare (Florist)
  • Arnaud Lechantre (MOF florist)
  • Gilles Pavan (Judge of the MOF competition & “C’est le bouquet” show on TF1)
  • Faniel Liévin (Florist and MOF)
  • Manuel Rucar (trendsetter and director of Chlorosphere)

THEY TELL US

previous edition

Every year, the company organizes the Clayrton’s Academy competition to reward inventive apprentice florists. Discover all the previous editions and its many talents !

In 2021, the final of #ClayrtonsAcademy took place on July 5th within our company for the first time. The theme for this year was tennis, and the 12 candidates from 2 different levels (CAP and BP) (selected from over 400 participants, from 40 schools in France) competed during a 2.5-hour challenge.

PRACTICAL INFORMATION

packaging competition for apprentice florists

Created in 2012, the packaging competition of Clayrton’s Academy brings together creative apprentice florists !

THE CLAYRTON'S ACADEMY PROCESS

Registration and selection of trends

The company first collects registrations from candidates (schools, independent candidates…).

Clayrton’s then sends a participation letter that includes the 3 pre-selection themes, along with the corresponding packaging.

In a second step, Clayrton’s takes care of sending the chosen packaging based on the selected trends (one trend per participant). *Packaging provided free of charge.

Présélections

Creation of floral arrangements:

Once they have received their packaging, students must create a floral arrangement and package it with Clayrton’s packaging.

Submission of arrangements and voting:

The creations must be photographed on a white background and submitted by completing the application form. Then, the photos are uploaded to our website.

A vote is then conducted, with 50% of the score given by a professional jury and 50% by the public on social media.

The final

he 12 selected finalists then compete in the grand finale, which takes place over half a day**. They must complete a 2.5-hour challenge, with themes revealed on the day of the event.

The awards ceremony takes place after the final vote from the jury.

**Clayrton’s covers the travel expenses for the finalists, up to €200.

Découvrez les grands gagnants de la finale du Concours Clayrton’s Academy édition 2022 ! 

A PRESTIGIOUS JURY

The jury is composed of professionals in packaging, floral art, and design.

Throughout the editions, Clayrton’s has had the pleasure of collaborating with:

  • Martine Soulier (packaging trainer and floral art teacher)
  • Daniel Liévin (MOF florist)
  • Alexia Jablin (Florist, former winner)
  • Cathy Conreur (floral art trainer)
  • Cédric Exare (Florist)
  • Arnaud Lechantre (MOF florist)

THEY TELL US