Mother’s Day, the second biggest event of the year after Valentine’s Day, is just around the corner! Here’s how you can boost your sales through social media.

#1 Post regularly

This year, Mother’s Day is celebrated on Sunday, June 4th. So, it’s time to prepare for the event, both in-store and on social media! According to an annual report from We are Social, 80% of French people spend an average of 2 hours per day on social media. To attract their attention and maximize your sales for Mother’s Day, be present on various social media platforms. To generate interest, post photos of your creations, for example. Be consistent with your posts without overwhelming your followers. In addition to strengthening your brand awareness, this will help you stand out from your competitors and create a connection with your customers.

#2 Pay attention to the staging of your photos

Facebook, Instagram, and TikTok are primarily visual social media platforms. Therefore, pay special attention to the photos you post. They should be professional, attractive, and inspiring. Fragrances, shapes, and colors… The world of flowers is delicate and aesthetic, and that’s the spirit that should come through in your photos. Tell a story through a varied and harmonious feed by following these tips: • Use natural lighting and a plain background to highlight the flowers. • Find the best angle by rotating around the bouquet or plant. • Showcase your flowers in a context to help viewers envision them. • Choose beautiful packaging that will enhance your floral arrangement. This is an opportunity to emphasize your craftsmanship and sustainability, for example.

Discover Clayrton’s range of sustainable packaging.

#3 Create engagement

Building an “engaged” community on social media is not easy. To successfully interact with your customers for Mother’s Day, don’t hesitate to publish inspiring and relevant content on this theme. Quotes, humorous texts, testimonials… Mother’s Day is an event that resonates with everyone and evokes reactions. Organize polls, ask questions to your followers, or create a campaign around a dedicated hashtag to encourage their participation. This will generate engagement and increase your sales!

#4 Start communicating at least one month before Mother’s Day

Whether it’s a contest, promotional offers, or simple posts, launch your communication campaign well in advance. Plan a publication calendar and take advantage of the many existing tools to schedule your posts in advance. You’ll save time! Our tip: offer pre-orders to your followers to gain visibility. And of course, if you offer home delivery, make sure to mention it to reach as many customers as possible.

Contact us to create the perfect floral packaging for your social media.